City Furniture to Open First Central Florida Stores

Poised to add 100 jobs statewide, City Furniture plans to expand its Central Florida operations by opening two showrooms in November at the fast-growing active adult community of The Villages.
By: City Furniture
 
THE VILLAGES, Fla. - Sept. 20, 2013 - PRLog -- Poised to add 100 jobs statewide, City Furniture (http://www.cityfurniture.com) today announced plans to expand its Central Florida operations by opening two showrooms in November at the fast-growing active adult community of The Villages.

“The opportunity to quickly and cost effectively open stores within The Villages gives us an ideal platform to better serve our Central Florida customers,” said City Furniture President Keith Koenig.

His firm has signed leases with The Villages’ developer enabling City Furniture to fully renovate and merchandise two existing furniture stores which are currently owned and operated by a developer affiliated company.

Koenig said opening stores at The Villages (http://www.thevillages.com) is a key step in City Furniture’s strategic direction of expanding statewide.  “We’re confident in the long-term strength of Florida’s markets, and we’ve scaled our infrastructure and planning accordingly,” he explained.  “We rolled out e-commerce earlier this year, and that has really boosted deliveries to the Orlando and Tampa areas.  Residents at The Villages have shopped at our South Florida stores, so we’re already making deliveries in that dynamic growth market,” he added.  The move gives City Furniture a footprint that extends from south Miami-Dade through Lake, Sumter and Marion counties.

City Furniture will create its stores in space now occupied by Southern Lifestyles at Lake Sumter Landing and the Showcase Direct showroom in the La Plaza Grande shopping center, which serve the more than 90,000 residents of The Villages community as well as Central Florida consumers from Orlando to Ocala and Gainesville.  City Furniture will work with Central Florida-based contractors to fast-track renovations for grand opening of the La Plaza Grande store by mid-November with the Lake Sumter Landing store to follow soon after.  Koenig said his company is filling a total of 52 sales and support positions for the two City Furniture stores.

The addition of its new stores in The Villages comes as City Furniture, South Florida’s top-selling furniture retailer, nears completion of a five-store expansion and renovation program from Miami-Dade through Palm Beach counties.  As the southeast and southwest Florida licensee for Ashley Furniture HomeStores, City Furniture has reshaped its network of showrooms to offer both brands in adjoining stores at many locations.

The fourth store in its South Florida expansion, an upscale, environmentally friendly two-story City Furniture showroom, will open in Cutler Bay in October.  On an adjoining South Dixie Highway site, the firm has operated a City Furniture store that will be renovated as an Ashley Furniture HomeStore, to open April 2014.  Koenig said the firm expects to create a total of 35 new sales and support jobs for the two Cutler Bay stores.

One of the nation’s Top 100 furniture retailers according to Furniture Today magazine, Fort Lauderdale-based City Furniture owns and operates 24 furniture stores--of which 10 are Ashley Furniture HomeStore showrooms--from Miami through Stuart, and in Naples and Fort Myers.  Shoppers at The Villages and Cutler Bay stores will find two innovations City Furniture rolled out companywide this spring – stylish Bernhardt furniture galleries (http://www.cityfurniture.com/bernhardt) inside the showrooms, along with an expanded selection of mattresses by top national brands. City Furniture’s in-store Design Studio (http://www.cityfurniture.com/residential-design) interior design service will also be available at the new showrooms.

The company was founded in 1971 as Waterbed City by Koenig’s late brother Kevin, began selling full furniture lines as City Furniture in 1994 and now employs over 1000. City Furniture headquarters and a 909,000 square-foot distribution center are located in Tamarac, Fla.  Recognized as a national furniture industry leader, City Furniture’s hallmarks are fresh styles, intensive customer service, plus quick delivery and follow-up to ensure satisfaction.  In line with the City Furniture team’s deeply-held core values, the company is an innovative environmental and community steward (http://www.cityfurniture.com/giving-back) in its markets.  For information please visit www.cityfurniture.com.
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Source:City Furniture
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Tags:City Furniture, The Villages, Furniture Stores
Industry:Business, Home
Location:The Villages - Florida - United States
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