Curtis Mock Announces Upcoming New Feature For His Gym Marketing Software Ultimate Fitness Marketing

DENVER - Sept. 19, 2013 - PRLog -- “Gym marketing is all about systems,” explains Curtis Mock, founder of Fitness Marketing Group and one of the principals behind Ultimate Fitness Marketing software.  “One of those systems involves asking current members to refer their friends and family as new members.  That’s a common – and potentially highly beneficial – marketing strategy for all businesses, not just gyms.  When the UFM software was release it contained a very powerful member referral tool called the Member Multiplier.   Our upgrade to that tool is going to be even better.”

Ultimate Fitness Marketing is an all-in-one gym marketing solution for gyms and other fitness businesses that integrates several components of a good marketing plan:  an online magazine, a newsletter, website lead generation, a corporate partnership program, Facebook posting tools, referral tools, and more.  Its purpose is to provide the tools, and reduce the time and expense it takes, to do many of the marketing activities that the business may already be engaging in.  One of those tools, the Member Multiplier, was very successful in the hands of a skilled salesperson.  However, it often didn’t get used because it does require that the member already have a lot of trust in the gym they just joined, along with the time to sit down with the staff and go through the process.

“What we’ve done is taken much of the need for human intervention out of it, and we put the member in the driver’s seat…with the gym still controlling the direction of the vehicle, of course,” explains Mock.  “The original system required sitting down with the member and having them log-in to their email account or Facebook account on the gym computer and sending an offer to their friends and family to join them at the gym.   People can sometimes get a little paranoid about privacy issues in a situation like that, and they absolutely should be cautious.  So we wanted to take that into account with the next version of this gym marketing tool.”

Mock explained that the new referral tool is less of a sensitive process.  It doesn’t require the member to log-in to their accounts in the presence of anyone; they can do it from the comfort of their home.   “It’s probably a good idea for the introduction of the program, rewards, and initial sign-up to happen at the gym, in person, but from there the member can take it and run with it,” says Mock.  “The member is given a referral link that they can share with anyone at any time, via email or social media.  They can offer a free trial pass to anyone they wish, and if that member joins, the system tracks the referring members as well as the salesperson, to make referral program rewards easy.  It really is an awesome gym marketing tool.”

Current users of the UFM gym marketing software will get the upgrade as it is released, which is expected in the coming weeks.   There is no upgrade fee or cost to use the new referral tool.  Once a gym subscribes to UFM, they lock in their monthly subscription fee for life, no matter what new features are released.    If you are not a current subscriber to Ultimate Fitness Marketing, you can learn more about the software by visiting http://www.ultimatefitnessmarketing.com or by calling Fitness Marketing Group at 904-807-5950.