The campaign ‘Adapting to tomorrow’s technology today’ will be using a mix of B2B PR and social media tactics. The principal objective is to educate C-level decision makers on the efficiency and security gains of fast and secure identity assurance with a particular focus on vertical markets including aviation and construction.
“With a number of high profile partnerships and big projects to be announced, working with HRS will be hugely exciting,” Matt King, Managing Director at Media Safari, commented. “Media Safari is already working with a number of clients that operate in the security sector so our team will be well placed to capitalise on existing media relationships and deliver an exciting, high profile campaign to achieve the agreed communications objectives.”
Ian Cushion, Marketing Manager at Human Recognition Systems, added, “The continued importance of regulatory compliance within the markets we serve has led to an increased focus on security and the technologies available to verify someone’s identity quickly and efficiently. Media Safari’s understanding of our technology, client portfolio and current experience means it was well placed to help us reach our business goals.”