In this presentation, Andrews will address the differences between hiring a staff person to handle the marketing function and hiring an outsourced marketing services provider, as well as key considerations before making such a decision. Immediately following the webinar, participants can join Andrews for “Ask the Expert” on iShade.com for a Q&A forum.
Andrews presented an iShade webinar, “Nurturing Young Professionals for Leadership” in June 2013, and is scheduled to presented a third webinar, “How to Avoid Common Marketing Roadblocks,”
iShade is a one-of-a-kind online community built exclusively for the accounting industry with members that include CPAs, EAs and other accounting professionals from around the globe, as well as related accounting associations and societies, vendors, students, professors, consultants, and industry thought-leaders.
Marketri LLC provides results-driven marketing solutions for small to mid-sized B2B companies, including accounting, law, engineering, construction, management consulting, architecture and other professional services firms. The firm offers strategic marketing consulting at the Chief Marketing Officer level and provides a virtual full-service marketing department to companies with little to no in-house marketing capabilities. Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. The firm is headquartered in the greater Philadelphia area and partners with growth-minded companies throughout the United States.