“We feel that our new office in Boston is the next best step for us at 2KManhattan. There are plenty of client opportunities for us there, and our extensive retail partner network will allow us to help more customers than ever connect with some of the best cosmetics products available on the market, “ Management commented recently. “What’s more, we trust our very own Raymond Cardenas to arrange the move and expansion, and we have every faith that he is going to do incredibly well in his new Boston office. We at management would like to take this opportunity to wish him and his team the best of luck in the new office.”
The expansion comes with a number of promotions and achievements, too. Not only have a number of team members been promoted to management positions to help ensure smooth running of the business in its new offices, but three team members from the 2KManhattan office have become recognized as part of the top ten in their field in the whole country.
“Recently, our very own Celenia, Kevin and Raymond have all been promoted to new positions and have been recognized for all their hard work throughout the year. Out of the whole country, Raymond was nominated as number one in his field; Kevin number five and Celenia closely following at number six. We are truly delighted with their performance and know that we can expect even more great work from them in the future,” Management shared.
These nominations are all a part of 2KManhattan’
Also in recent news for 2KManhattan was its successful Top Gun meeting that was held on the 24th August. This meeting saw a number of team members attend, with representatives coming from all over the United States to hear from the guest speakers. The event lasted the day, and included a wide range of guest speakers who offered an insight into the world of cosmetics, as well as sales and marketing in general. Advice was provided, and team members came back to the 2KManhattan offices with inspiration and ideas to help with the recent expansion of the firm.
With the Cosmetics Industry Set to Increase, 2KManhattan Has High Hopes
As of 2012, the cosmetics industry was worth more than 50 billion US dollars, and throughout 2013 and 2014, this worth is set to increase as more people than ever turn to the cosmetics industry. One of the reasons why the industry is set to continue increasing its annual revenue is the boost in demand from the male market. According to Kline and Company, a provider of business process management consulting and market research, the men’s cosmetics and toiletries industry in the United States could reach a massive 3.2 billion US dollars by 2016, which is an increase from 2.6 billion US dollars this year in 2012. By comparison, 2006 saw an annual sales figure of 2.2 billion US dollars, suggesting that the next three years will not only see an increase in sales, but also a continued and steep incline.
“We represent a wide range of brands in the cosmetics industry, including male products,” commented management, recently. “We recognize that the end user is demanding new kinds of products, and in order for our clients to succeed, they need to be reaching out to the right people. With our expertise, we are able to provide our clients the opportunity to reach out to their customers, whether they are older customers, men or women.”
The male cosmetics industry is accompanied by an increasing popularity for anti-aging products, and with an aging American society, this is another area in the cosmetics industry that is set to continue expanding. With all this in mind, it seems clear that 2KManhattan will have plenty of opportunities to work with clients who have high quality cosmetics products.
The key to success, according to management in 2KManhattan, is ensuring that the products being represented are of the highest quality, and the representatives are trained and experienced. This ensures that the end user has the chance to learn, and sales figures are boosted due to the fact that the products are of a high quality.
2KManhattan has many years of experience within the field of cosmetics, sales and marketing, and aims to provide its clients with the opportunity to reach out to as many of their customers as possible. Their approach to sales and marketing tactics also allows clients to reach potential new customers, and give them the chance to learn about their products before they make a decision. This is done through their direct promotional strategy, whereby representatives work in retail environments and give the consumer the opportunity to learn about products from people who understand it in full.
The company also focuses on the talent found across the United States, working with team members who are eager to learn and develop their skills. Through their vigorous and efficient training program, mentorship and constant development opportunities, 2KManhattan ensures that clients get the best results and representatives are enthusiastic in their work. Furthermore, a number of benefits come with the direct promotional method, including introductory prices that would otherwise not be available through other forms of sales and advertising. As their success and reputation grows, 2KManhattan will have the opportunity to expand their presence across the country and help a wide range of cosmetics brands come to market and appeal to as many people as possible.