XYIENCE Debuts New Supplements, Hosts Dan Hardy at 2013 Olympia Fitness Expo

LAS VEGAS - Sept. 17, 2013 - PRLog -- XYIENCE announces that it will debut its new Thermogenic Fat Burner and Pre-Workout Booster (PWB) at its booth #2027 at the 2013 Olympia Fitness and Performance Expo on September 27 – 28, 2013 at the Las Vegas Convention Center. UFC welterweight and XYIENCE team athlete Dan “The Outlaw” Hardy will be signing autographs for fans on Friday, September 27 and Saturday, September 28 from Noon to 2 p.m.

During the show, XYIENCE’s spokes model and reality television star Amanda Corey will be sharing samples of PWB along with the brand’s award-winning energy drink Xenergy, the official energy drink of the UFC^®.  XYIENCE also recently launched XYIENCE Advanced Protein Complex (APC).

Sporting newly designed packaging, the eye-catching silver, fiery yellow, red and orange labels more effectively communicate each sports nutrition product’s key functional ingredients and benefits.  As with all XYIENCE products, these supplements are free of banned substances. XYIENCE’s new supplement products are available for immediate purchase in a variety of flavors at select XYIENCE retailers in the United States and online at www.xyience.com and www.bodybuilding.com. Suggested U.S. retail prices range from $37.99 to $54.99.

“At XYIENCE, our research team is constantly using the latest scientific research to develop formulas that meet the stringent performance needs of some of the world’s most elite athletes, while still appealing to a broad range of fitness enthusiasts,” said Tom Gourley, XYIENCE’s supplement division sales manager. “Our discerning product testers say these new and improved sports nutrition blends deliver big time on strength, improved muscle endurance, recovery and the all-important muscle pumps, without skimping on taste. It’s awesome to see that our months of hard work on flavor profiles have paid off, as these products exceed the taste standards our customers have come to expect from XYIENCE.”

XYIENCE Advanced Protein Complex (APC) A post-workout recovery product, this great tasting, time-released protein complex contains 25 grams of the highest quality whey protein, plus 5.5 grams of Branch Chain Amino Acids to fuel muscles after an intense workout. Available in Rich Milk Chocolate and Vanilla Ice Cream flavors, APC is cold-processed and micro-filtered to eliminate the sour aftertaste often found in hydrolyzed protein and lower quality whey proteins. One small scoop of this muscle-feeding protein blend supplies muscles with a sustained release of amino acids throughout the day – even after a grueling mixed martial arts spar. (Suggested retail: $37.99 for a 2-lb container).

XYIENCE Pre-Workout Booster (PWB) is formulated to promote superior strength and recovery properties to help users strive for personal records, while reducing muscle fatigue and down time. Loyal users of its predecessor, NOX-CG3™, will also love that the new PWB builds on core ingredients such as Creatine Monohydrate to help boost muscle strength and size, and XYIENCE’s proprietary Glutamine complex for post-exercise muscle repair and recovery. PWB is also enhanced with CarnoSyn® Beta-Alanine and 2:1 Citrulline Malate, which has been shown to help bring muscle endurance to new levels. With only 60 mg of caffeine, this blend provides a pick-me-up for any workout, while still allowing for a great night’s sleep later on to help the body take advantage of the ever-important recovery period. PWB is available in orange mango, fruit punch or ice berry flavors.  (Suggested retail: $54.99 for a 1.1-lb, 40-serving container).

XYIENCE Thermogenic Fat Burner (TFB) uses proprietary technology to deliver the latest 4-way fat loss complex blend to target fat cells, provide calorie-burning support and appetite control, while helping to extend energy. This supplement includes trans-Resveratrol combined with Quercetin, which have been shown to reduce the number and size of fat cells. Each serving includes 400 mg of Svetol® Green Coffee Bean extract, which research shows can help decrease a user’s bodyweight by 6 percent on average after 60 days while simultaneously increasing lean muscle. Cayenne, a popular weight loss ingredient, is included to help curb appetite and encourage the body to use calories as heat versus stored fat. TFB comes in four very small, easy-to-swallow capsules allowing users to break up the serving throughout the day or take it all at once, depending on an individual’s stimulant tolerance and needs, which is ideal for athletes with sensitive stomachs.  (Suggested retail: $39.99 for 120 capsules).

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy) –the official energy drink of the Ultimate Fighting Championship® (UFC®). Launched in 2006, Xenergy is the first energy drink created by a nutrition company and the fastest growing brand in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.

Find these and other sports nutrition products from XYIENCE online at www.xyience.com, or at a retailer near you. Or connect with XYIENCE on Facebook (http://www.facebook.com/xyience), Twitter (http://twitter.com/#%21/xyience) and YouTube (http://www.youtube.com/xyience2008).