Improving economy to drive US demand through 2017
US demand for foodservice disposables is expected to approach $20 billion in 2017. Growth will be driven by accelerated foodservice revenue increases relative to the performance of the recessionimpacted 2007-2012 period, reflecting an improved outlook for consumer spending in tandem with continuing economic expansion, which will drive increased frequency of restaurant visits.
Packaging products to grow fastest
Packaging products will achieve the fastest gains through 2017, driven by above average revenue increases in the limited service segment, which accounts for over half of restaurant revenues but generates a much higher share of foodservice disposables demand. Expanding menu options in limited service restaurants, longer hours to include breakfast and snacking beyond traditional meal times, and ongoing development of new restaurant concepts will also bode well for related packaging. The popularity of takeout food from full service restaurants and greater prepared food options from retail stores will also fuel packaging demand. Packaging that maintains freshness and enhances the visual appeal of prepared foods will be a consideration for packaging demand in the retail market.
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Serviceware gains will lag the overall average as a result of an expected moderation in material prices following spikes in recent years, along with rising competition from Asian imports in some segments. Nonetheless, prospects will be supported by a favorable outlook for limited service restaurant and retail establishment foodservice revenue growth, along with steady demand in institutional and other markets. Also supporting gains will be the increased focus on gourmet coffee and specialty cold drinks by quick service restaurants and convenience stores, and increased catering activity by restaurants.
Robust advances are anticipated for degradable packaging and serviceware from a relatively small base, the result of heightened prominence of environmental issues, efforts by foodservice establishments to differentiate themselves, and heightened local bans on foamed polystyrene disposables.
Eating & drinking places to remain dominant market
Eating and drinking places, which held two-thirds of foodservice disposables demand in 2012, are by far the largest market for foodservice disposables. While growth in this market will be fueled by a continuing recovery in the broader economy as well as healthy prospects for limited service restaurants and changes in the mix of menu items, the retail and vending market will represent the fastest growing disposables market through 2017. Gains will be driven by the growing focus on prepared foods in supermarkets, warehouse clubs, and convenience stores, as retailers strive to differentiate themselves and regain some share of sales that have been lost to restaurants.
Among restaurant types, fast casual restaurants will record the fastest advances as they continue to gain share from quick service restaurants and casual dining restaurants. Also driving the popularity of fast casual restaurants is their appeal to two important demographics:
Profiles 35 industry players such as Dart Container, D&W Fine Pack, Genpak, Georgia-Pacific, Huhtamaki, International Paper, Reynolds Group and Rock-Tenn
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