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Follow on Google News | Home on the Runway Set to Launch During Fashion MonthHOTR is putting a fine point on the continuing dialogue between fashion and interior design.
The mid-Atlantic may seem an unlikely place to launch a fashion and design website, but it was this very locale that partly inspired HOTR. After moving to Baltimore from New York City, founder Fanny Zigdon grew to recognize the Web as the ultimate creative community, its inspiration far-reaching and irrespective of location. “I didn’t need to live in New York to live and breathe fashion,” she notes. This realization, along with her expertise as an interior designer, soon led to the founding of Home on the Runway. The site especially highlights her love of fashion-inspired décor; and with a pre-launch Instagram following of over 26,000, Fanny is not alone. Eager followers comment, like, and repost HOTR’s steady stream of inspiring imagery while growing their numbers by nearly a thousand each week. Now the countdown begins to take this inspiration from a single Instagram feed to a full-fledged, shoppable website with editorials, trend reports, decorating advice, and other specialty content. Fanny and her team are ready for the challenge. With the launch just days away, they have already lined up a series of articles featuring bloggers, designers, and everyday (but super-stylish) ### Home on the Runway, HOTR, is an online resource that bridges the gap between fashion and interiors through the eyes of the most fashionable. HOTR partners with bloggers, designers, and merchants to inspire fashion-infused interior design. www.homeontherunway.com End
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