McKinney and Kevin L. combine three different genres of music: R&
According to McKinney, “Music is a powerful conduit of communication and influence. The type of sound used draws the listener in while the lyrical content is the essential energy behind the song. Lyrics can impact the behavior of individuals and ultimately their communities also. Historically, when numbers of people begin ‘vibing’ off the same sound a new trend emerges in music.”
Kevin L. believes that a lot of music today has encouraged negative behaviors that have claimed the minds and lives of countless numbers of people. Lyrics are filled with references to a lifestyle of drug use, violence and lewd sexual activity; desensitizing people to the value of human life. He says one of the ways this impacts the community is that local churches are not seen as a relevant place to be on Sunday morning or any other day of the week.
Kevin says that faithful church goers are afraid to go out and bring their message of hope in the areas where people are hurting the most. Through R&P, he bring Gods message to the streets by redefining Gospel music and the traditional means of receiving Gods word. He wants to provide an outlet for people to express themselves and a means of re-enforcing positive self-image; giving them something to live for instead of something to die for.
Together, McKinney and Kevin L. hope to positively impact society by demonstrating that there is another dimension of music and faith. Through the Conscious Companies and the fresh sound of R&P, they want to inspire mutual appreciation and encourage people to share the hope that is within them in a relevant way.