AXA accelerates its expansion in Bahrain; by opening a new shop at Al Hayat Mall

DUBAI MEDIA CITY, UAE - Sept. 15, 2013 - PRLog -- AXA accelerates its expansion in Bahrain; by opening a new shop at Al Hayat Mall

In a step that emphasizes its committed expansion plans in the Kingdom of Bahrain, AXA Gulf – one of the largest and the leading non-life international insurers in the Middle East – has announced the opening of its new AXA Shop at Al Hayat Mall in Manama.

The shop, which opened its doors to the public on August 17^th, is located on the ground level of Al Hayat Mall, adjacent to Costa Coffee and opposite the Waitrose main entrance. This new shop is the fifth of its’ kind in the Kingdom. Responding to the needs of their customers, AXA Gulf is dedicated to enhancing their presence in order to ensure customers are afforded a variety of options, accessibility and convenience, 7 days a week.

Our unwavering dedication towards investment in the Kingdom has been received very well by our customers, both existing and new. Over the last twelve months, AXA Shops have seen more than 100% growth in customer enquiries and overall demand for a multitude of products, across all our locations. These include: Lulu Centre in Hidd, Bahrain City Centre in Seef; Nakheel Centre in Saar, Ramli Mall in A’Ali and of course our new shop in Al Hayat Mall in Manama.

Jérôme Droesch, CEO of AXA Gulf, said: “AXA has strong growth plans for the Kingdom of Bahrain. Our new shop at Al Hayat Mall is testimony to our vision and expansion strategy in the Kingdom; to become the preferred insurance company in the GCC. Our strategy is to let customers choose their preferred channel when buying or renewing their insurance, whether through shops, call centre or website. This shop will offer better access to our customers and enhance their experience.”

He added: “We value our customers and their needs, and ensure that they receive timely advice, assistance and care that they deserve – and we are confident that the new office, with its prime location and availability of its staff from 10am to 10pm seven days a week, will effectively cater to all customers’ insurance needs.”

The new AXA shop extends all personal lines products and services, such as Motor, Home, Travel, Medical, Personal Accident, Motorcycle and Relocation, among others.

AXA is looking at expanding aggressively its multi access distribution model, notably the AXA Shops. “We now have over 20 shops in the region and planning to open 10 more before the end of the year. Our success is mainly attributed to our efforts to respond to our customers’ expectations and we are very grateful to our clients, partners and shareholders for their trust,” added Mr. Droesch.

As one of the leading names in the regional insurance sector, AXA Gulf products are tailored across all sections – corporates, SMEs, individuals and families.

Notes to the editor:

About AXA in the Gulf

With a workforce of over 800 employees, 22 branches region-wide, more than 500,000 customers and 2012 gross written premium of over US$ 625 million, AXA is the largest international non-life player in the GCC offering a wide range of insurance products and services for corporate and individual customers. AXA in the Gulf was recently awarded Insurer of the Year and Personal Lines insurer in 2012 at the MENA Insurance Awards and best SME insurance product by the Banker Middle East. For more information log on to http://www.axa-gulf.com/

About AXA Group

The AXA Group is a worldwide leader in insurance and asset management, with more than 160,000 employees serving 102 million clients in 57 countries. In 2012, IFRS revenues amounted to Euro 90.1 billion and IFRS underlying earnings to Euro 4.3 billion. AXA had Euro 1,116 billion in assets under management as of December 31, 2012.

For additional information, please contact:

Alexis de Beauregard

AXA Gulf Marketing,

Tel: +971 44476350

Email: alexis.debeauregard@axa-gulf.com

www.axa-gulf.com

Menna Talla MOHY EL DIN
Regional Communication Manager, AXA Insurance (Gulf) B.S.C. (c)

Tel. : +971 (0) 4 447 6349 - Mob. : +971 (0) 56 682 7104
Email: menna.mohy@axa-gulf.com

www.axa-gulf.com