The system, which Camway purpose-built for Kelly Enterprises, allows all customer, attendee, staff and equipment data to be stored, cross-referenced and processed. “It’
Kelly Enterprises commissioned Camway at the end of 2012, when they found that due to the combined growth of both their customer levels and the number of courses which they offered, their old software couldn’t cope.
“Our old Excel wasn’t up to the job anymore, and we couldn’t find a commercial package which could handle the complicated relationships.”
The pool is used three nights a week and on Saturdays for Adult training and 2 nights a week plus Saturday mornings for children’s lessons. During school holidays, master classes are held for elite swimmers – indeed, this was the pool where Sharon Davies and Heather Fell trained. Over eighty Great Britain Senior International swimmers, Olympic Games and European Championship medallists have passed through the pool’s Swim Squad Programme.
As well as the pool’s data, the CRM has to handle and process comprehensive information for Kelly’s Adventure Centre, which is one of the South West’s leading providers of outdoor and adventure training courses.
From swimming to summer schools and pony trekking, the CRM has to mesh a plethora of complex data – who, what, when and where; along with course-progression. It’s a complete ‘front-to-
Kelly’s management can also use the system for targeted marketing. At the click of a mouse it can search through past customers, calculate the likelihood of their interest in a forthcoming event or course, and select them for contact about it.
Mr Cammann comments: “The CRM has been in operation without any hitch since January. I’m delighted that it’s proved its worth and been so successful for Kelly’s Enterprises.”
Camway is the premier MS Access Developer in the South West, and provides a full range of IT consultancy, installation, maintenance and support to companies on the Devon and Cornwall border. More information about its services and past projects is available from its website (www.camwaycomputing.co.uk) or by emailing email@example.com, or telephoning 01822 832266. ENDS.