What is mystery shopping Secret or mystery shopping is quite essentially customer service assessment

We focus on helping you in categorizing and conceptualizing your qualitative data by using computer aided qualitative data analysis software (CAQDAS).
By: Guires
 
CHENNAI, India - Sept. 13, 2013 - PRLog -- Organizations trying to increase a faultless impression of their customers' opinions might utilize an assortment of techniques to go about measuring customer satisfaction. One of the methods utilized by a few organizations is known as mystery shopping, where independent people act like clients in a given store and furnish organizations with a fair-minded opinion of their performance.

Organizations need to perceive how they and their workers are measuring up in administration or service, quality, respectability and security. Mystery customers execute this task through mystery shopping (http://www.guiresresearch.com/qualitative-research-methodologies.php) organizations or research organizations like GuiRes research. The client organization gives GuiRes a particular set of guidelines about what needs to be assessed. GuiRes in turn appoints reliable sources who then act like a genuine customer and are provided with a point by point rundown of things they have to do while shopping.

Is mystery shopping a better bet than other research methodologies measuring customer satisfaction?

Confronted with a scenario where your product or service isn't significantly unique in relation to that of your rivals and you would prefer not to create a cost war which brings down your productivity, it is worth taking a gander at routes in which you can make the nature of your customer service superior to that of your rivals.

Mystery shopping collects facts and not perceptions. This is often noted during customer satisfaction surveys where in the customer satisfaction surveys might fail to capture this. Hence it can be concluded by stating that mystery shopping gathers subjective data as well as objective data.

The results or take away of a mystery shopping (http://www.guiresresearch.com/qualitative-research-method...) experience for the client company could be taped conversations, pictures etc. to support the facts.

Traditional survey vs. Mystery shopping

Whether choosing over mystery shopping or traditional customer satisfaction survey is completely relative to the organization, its products and services. It would be unfruitful for a retail outlet to choose the traditional method of customer satisfaction surveys because employee response and product arrangement is so vast to explain in just a few questions. The “customer experience” may fail to be captured. Whereas for an IT organization to know if their customers are satisfied with their product a simple questionnaire would be enough to calculate the same and mystery shopping (http://www.guiresresearch.com/qualitative-research-methodologies.php) would be a overhead.
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