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Get Grounded Footwear™ Launches First-Ever Product Line, Innovative ‘Grounding’
Starting at $49.99, women’s ‘Groundals®’ now available in three colors with comfortable flip-flop design; men’s shoes, additional women’s colors, styles expected later this year
Key West, Fla. – September 12, 2013 – After four years of research and development, the team behind Get Grounded Footwear (http://www.getgroundedfootwear.com/)™
Grounding, or ‘earthing’
“The practice of grounding is not widely understood but if you’ve walked barefoot, you’ve grounded yourself without realizing it,” said Dean Richards, co-founder of Get Grounded Footwear™.
Recent studies have produced exciting, compelling evidence that being grounded has a significantly positive effect on the human body. However, until now, grounding has been limited to expensive industrial niche products with no stylish, affordable, fully-conductive option. Over the past four years, Richards and co-founder/designer Sandra Sidwell researched grounding with the mission of making it an affordable, practical lifestyle for the mainstream market.
“Grounding positively impacts overall health and wellness, but clearly, it is not always possible to be barefoot. We are thrilled to introduce an entirely new category of products, making grounding accessible to the masses and allowing the world to reap the benefits in a convenient, affordable and stylish way…which is even better than barefoot,” said Sidwell.
The benefits of grounding, which make Groundals® the ideal casual footwear option for active women seeking a healthy lifestyle, include:
A better balanced body
Speedier recovery from physical activity or athletics
Enhanced overall vitality
“When haven’t you said ‘I’m stressed’ or ‘I can’t sleep’?” asked Justin Donoghue, chief operating officer. “Modern living has distanced us from nature. At Get Grounded Footwear, we look forward to helping bridge that gap, demonstrating the health, wellness and lifestyle benefits of grounding to consumers around the world.”
The Florida-based Get Grounded Footwear™ leadership team is no stranger to the footwear industry. In fact, Richards is well-regarded for his efforts building the world’s top specialty foot and shoe care business, Implus Corporation. It was after retiring to Key West that this self-proclaimed serial entrepreneur, along with Sidwell, developed the idea for grounding footwear.
Get Grounded Footwear™ is launching first with its women’s Groundals® flip-flop. Launch of the first men’s product, the Ion Man® slip-on sandal,is expected soon along with a wider variety of women’s colors and styles in the works. All products are expected to debut on a national level by Q1 2014 and are manufactured exclusively within the United States.
To learn more or purchase women’s Groundals®, visit www.GetGroundedFootwear.com.
To stay up-to-date on the latest company news and products, as well as receive exclusive promotions, follow Get Grounded Footwear™ on Facebook (https://www.facebook.com/
About Get Grounded Footwear
Get Grounded Footwear™ is the first casual, stylish, affordable footwear featuring a fully grounded (conductive)
For further information on the benefits of grounding, visit www.EarthingInstitute.net.