LinkedIn Strategic Group Launched for Social Media and Interactive Marketing

ROSWELL, Ga. - Sept. 12, 2013 - PRLog -- LinkedIn  recently announced an overhaul to one of its flagship features known as “Groups.” In order to take full advantage of this feature, Gamelin Advergames launched the Advergames and Interactive Marketing Group, simply known in the industry as “AIM (http://www.linkedin.com/groups/Advergames-Interactive-Marketing-5121710?gid=5121710).”

AIM was launched with two goals: inform and educate those new to the online games industry and provide a place for those already in the business to foster innovation. The AIM Group cultivates conversation among all things advergaming, gamification, social media, and interactive marketing.

Keeping up with the changes in interactive marketing is easier said than done. Every single day there is a new marketing method entering the online horizon – social media, advergames, gamification and the list goes on and on. That interactive marketing plan you developed last week? Chances are there is now something new to add to it and something to take away from it – basically the whole plan is now outdated. How do you stay on top of new online marketing ideas and methods, but also find time to complete your job - and dare we mention it, have a life outside of work? Sure there are articles to read and seminars to attend and colleagues to learn from, but you could literally spend all of your time just reading and listening with no time to implement. This is where Gamelin’s (http://www.gamelinadvergames.com/) marketing team saw a need and acted on it by creating their LinkedIn group, AIM.

AIM focuses on sharing only the best industry relevant information in a concise, swift manner.  As a result, discussions are cultivated where marketers can “share” ideas, new practices, and receive feedback on what others in the industry deem as crucial.

The Advergames Interactive Marketing Group highlights the best articles, videos and webinars – cutting down on the amount of time you have to spend searching for good quality information – and increasing the amount of time you can spend putting your plan into action.

To stay up-to-date on all of the exciting changes going on within the interactive marketing world, join the Advergames Interactive Marketing Group (AIM) on LinkedIn (http://www.linkedin.com/groups/Advergames-Interactive-Mar...).