Marketers Can Create Competitive Edge By Unlocking The Value Of Actionable Data

NEW YORK - Sept. 12, 2013 - PRLog -- NEW YORK- September 12^th, 2013 – Alex Romanovich, founder and Managing Partner of Social2B, an Enterprise Social Media Marketing, Consulting, and Product Development team of top industry experts, will be conducting a working session on how to capture the most essential data that will afford marketer’s better decision-making capabilities, at the annual PAICR (Professional Association for Investment Communications Resources) conference on September 16^th, 2013.  His informative seminar, "Drive Decision Making with Critical Data," will examine the shifting paradigm in the marketing world toward digital and social engagement, discuss the latest in automated management tools and offers an insiders view on how marketing analytics can drive strategies to make more informed decision that help marketers deliver the right campaigns for brands.

"With the financial services industry, and investment sector in particular, facing added regulatory challenges, intense competition, increased insurance premiums and other fees that reduce margins: marketers are faced with the need to produce fully integrated campaigns, on tighter budgets, with better metrics to analyze performance. The trend toward digital and social marketing practices has produced unlimited sources of data and the companies that are using this data, are out performing their competitors. But its not enough to just be able to understand this data, you need to know how to make it actionable. The session will give you the information on the approach to leveraging digital and social media marketing, relevant tools, and strategies to help you become more effective and relevant for your target audience,” explains Alex Romanovich, Founder and Managing Partner of Social2B.

The session will be presented by Alex Romanovich, a social media marketing specialist, and will offer tips on current digital and social marketing environment, tools for marketing analytics and strategies that may be implemented toward financial services segment and investment marketing.

Location:

The Hilton New York

1335 Avenue of the Americas

New York, NY 10019

To register please RSVP to https://www.paicr.com/2013-annual-conference/register/ or call toll free 866-993-0999 or main 703-234-4087

About Social2B

Social2B is a Social Media Marketing, Consulting, and Product Development Agency of top industry professionals, dedicated to helping B2C and B2B clients leverage the explosive growth of social media marketing. We create solutions at the intersection of marketing, technology, and social media that drive client engagement, conversion and bottom line results, backed by unique metrics, measurement and campaign management methodologies. We advise Enterprise clients on social media maturity and scalability issues, social value chain optimization strategies, while helping them build the appropriate social media infrastructure and integration points.

About PAICR

The Professional Association for Investment Communications Resources (PAICR) is a non-profit association created for and run by marketing and communications professionals in the investment industry. Since establishment in 1997, we have held many conferences across many areas to become a truly global representative body for our members. Marketing for financial services is an increasingly important industry role, and our purpose is to help our members learn, connect and succeed. Now, well into its second decade, PAICR continues to fulfill its mission.