"I was such an extreme believer that cold calls would pay off, my colleages nicknamed me the 'cold calling monster'! Of course, this is a very far cry from my position today, that cold calling is the biggest waste of time a salesperson can engage in -- a fact verified by university studies done by the University of North Carolina and Baylor University, as well as numerous sales experts including Jeffrey Gitomer."
What happened to change Frank's opinion?
"It took several years of failing by cold calling before I finally realized that it wasn't working for me. Then, after getting a dream job I'd been on a waiting list for for over two years, my new manager explained that cold calling is left to minimum-wage telemarketers, and we were all too talented and too experienced to waste time calling strangers at random. That changed my entire outlook and understanding of the sales prospecting process."
Frank went on to become a star producer in his company after being teamed up with a mentor who was enjoying spectacular success without cold calling. He went on to become the top rep in his region, winning numerous awards and recognitions along the way.
Rumbauskas' success culminated in his writing the Never Cold Call Again System in 2003, which has undergone countless changes over the years. Now in its 8th edition, it has expanded greatly since the original 2003 edition, and features five training modules, two of which are dedicated solely to social media.
As Frank told us, "If only I'd had access to social media and especially LinkedIn when I started in sales -- I would've never had to make a cold call in the first place - ever!"
Today, Frank Rumbauskas continues to distribute his Never Cold Call Again system worldwide, and owns a lucrative Dallas sales training business where he trains sales teams on how to generate leads without cold calling, with a particular emphasis on social media, especially LinkedIn.
To learn more, please visit Frank's website and blog at http://www.nevercoldcallagain.net/