"There's a growing discrepancy between the rate of new technology adoption in the consumer technology arena and the event technology arena," said Cliff Ferris, general manager at etech events. "It's our goal to help educate our industry on what can be achieved by bringing together any number of platforms like digital signage or traditional audiovisual and then using that network as a vehicle for moving digital content like advertising, social media or informational takeaways."
One such consumer technology that is paving the way for integration within the home is the Google Chromecast. "The ChromeCast is the perfect example of how adding a little bit of intelligence and WiFi connectivity can instantly make a piece of legacy AV equipment your television - into a canvas for digital content from the web," said Kathleen Smith. "This is a very, very simplified metaphor for the shift we believe the meetings and events industry will see in the near future. Gone are the days of PowerPoint digital signs...now, you can expect to see live social media, advertising and personalized content experiences onsite at meetings."
etech will be giving away two Chromecasts at the event, one during the main breakout session and another during their twenty-minute Tech Demo.