The conversation begins with ways in which institutions have adapted to engage prospective students and parents in the digital age. Push media (direct mailings) while still relevant for some purposes lost their effectiveness several years ago. With a need to alter the ways institutions courted and communicated with students and parents, Ms. Wilcke and her staff introduced several creative approaches. She shares with listeners a couple of Boston University, School of Management’s innovative approaches.
Creative digital marketing (http://www.intead.com/
Ms. Wilcke addresses the main building blocks of creating a successful digital marketing environment. The recipe for success comes down to people. Creativity and risk taking are critical as well. Knowledge of digital tools and knowing the right time to use the right tool can make all the difference. A working knowledge of analytics helps to inform continued success in domestic and international student recruitment.
This discussion also covers the changing role of admission officers as sophisticated digital marketers, the importance of channel management and analytics and how institutions can better utilize faculty as content producers.
Press/Media Contact: Michael Waxman-Lenz Intead CEO/Co-Founder at info(at)intead(