Groundbreaking C3 Program Gives Independent Retailers a “Leg Up” on Larger Competitors

GREENSBORO, N.C. - Sept. 10, 2013 - PRLog -- Greensboro, NC – For years, brand identity was a luxury enjoyed by only large retailers. Firefly Store Solutions, the retail industry’s leading provider of store fixtures and display items, is excited to announce the new Custom Color Collection (C3), a program created to provide independent retailers with the same access to custom color mannequins and store fixtures as their big chain competitors.

The C3 program is unique in that there is no minimum order, making it possible for even small and medium sized retailers to project a consistent brand image throughout their retail space – and on a boutique owner’s budget. The program is offered on over 60 Firefly Store Solution’s products.

Firefly Store Solutions executives see this as a leveling of the retail playing field and cited flexibility, creativity, individuality, and affordability as major benefits of the program.

"For the first time in the retail industry, a business can choose the item they want - in the color they want - without having cost or quantity limitations.” stated Christy Joyce, VP of Marketing and Product Development. “With our proprietary C3 program, a retailer can mix and match a spectrum of colored products to make their store stand out in the marketplace, all within 7-10 business days!"

For more information on Firefly Store Solutions and its new C3 program, visit their company website at www.fireflystoresolutions.com/ (http://www.robertham.com/c-1275-c3-custom-color-collectio...).

About Firefly Store Solutions:

Firefly Store Solutions carries a wide variety of store fixtures, displays, wall systems, store display accessories and retail packaging products. Industry expertise, attention to market trends and the ability to build long lasting relationships with its customers has enabled the company to be a driving force in retail for more the better part of 60 years.