The IIHS safety ratings judge a vehicle's ability to protect its occupants in four categories -- moderate overlap frontal crash, side impact, rollover, and seats and head restraints -- with scores ranging from “poor” to “good.” In order to earn a perfect safety score, a vehicle must also pass a small overlap frontal crash evaluation. For its part, the 2013 Ford Focus received top marks in the first four categories and “acceptable”
"Safety might not always be the No. 1 thing people look at when they're buying a new car, but it's clearly something Ford takes very seriously, especially when it comes to the Focus," said Brian Kelledy, general manager of Russell & Smith Ford, a Texas Ford dealer. "The Focus' innovative technology extends beyond safety equipment though, like SYNC and the new MyKey application."
The new Focus also features Ford's one-of-a-kind MyKey application, which is especially popular among parents for its ability to place pre-programmed limits on a vehicle's audio and speed. In addition, parents can use MyKey to motivate their kids to wear seatbelts through an optional feature that mutes the radio until front-row occupants have their seatbelts fastened. Along with available voice-activated technology that allows for hands-free calling and navigation, the 2013 Ford Focus offers drivers improved safety on many levels.
About Russell & Smith Ford:
Russell & Smith Ford is a Better Business Bureau-accredited Ford dealership that's been family-owned and operated since 1937. They provide the Houston region with new Ford vehicles, from the Ford Fusion and Escape to the F-250, along with high-quality service and parts. You can stop by their showroom at 3440 South Loop West in Houston, Texas, or give their staff a call at 877-858-3374. To find out more, visit their website at http://www.rsford.com or connect with them on Facebook at http://www.facebook.com/