Research conducted by J.D Power and Associates can be invaluable for Atlanta Dodge fans trying to select the best model for their needs. The 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study sheds a lot of light on which vehicles American drivers prefer.
The APEAL Study is designed to give drivers a better grasp on the gratification car owners have found in their vehicles, gauging the satisfaction they’ve found in new 2013 model year vehicles based on 77 different vehicle attributes.
Vehicles with higher appeal, according to J.D. Power, earn higher owner loyalty and spend less time on dealer lots before being purchased. It’s not difficult to imagine the loyalty that drivers have for the Dodge Charger, with 2013 being its third consecutive year leading the APEAL Awards in the Large Car segment.
Dodge Charger Leads the Pack in J.D. Power APEAL Awards
With three years as the top-rated vehicle in the Large Car segment, you can bet the 2013 Dodge Charger brings Atlanta drivers the outstanding performance and features they love. The study sites the 2013 Charger’s iconic styling, award-winning interior, Top Safety Pick rating from the IIHS, and surprising fuel efficiency for a full-size vehicle as reasons drivers fall for the sporty sedan.
This most recent accolade is the latest in a long list of nods to the 2013 Charger. The performance-
The 2013 Charger isn’t alone on the J.D. Power APEAL Awards pedestal, either. The 2013 Chrysler 300, also available at Landmark Dodge Chrysler Jeep RAM, ranked among the top three in the Large Car segment, as well.
Another impressive achievement for the Chrysler Group is RAM’s placement as the highest-ranking brand in the APEAL Study among non-premium brands. This truly speaks to RAM’s dedication toward engineering trucks that satisfy just as much behind the wheel as they do on the job site.
In fact, RAM’s flagship 2013 RAM 1500 has helped the brand earn this honor with its numerous awards and accolades. It was named 2013 Truck of the Year by Motor Trend, as well as the 2013 North American Truck of the Year, 2013 Rocky Mountain Truck of the Year, and 2013 Truck of Texas.
With so many vehicles ranking among the top tier in the study, it’s easy to see from J.D. Power’s APEAL Study that the Chrysler Group is a crowd pleaser. Whether you’re drawn to one of RAM’s tough trucks, the luxurious 2013 Chrysler 300, or the aggressive 2013 Dodge Charger, be sure to call Landmark Dodge Chrysler Jeep RAM directly at (888) 703-1040 or to visit online at http://www.landmarkdodge.com today for more information.
About Landmark Dodge Chrysler Jeep RAM:
Landmark Dodge Chrysler Jeep RAM has been serving the Atlanta area for over 30 years with tremendous Dodge, Chrysler, Jeep, and RAM vehicles. With top financing options and great prices, Landmark is there to provide the best service possible for customers. That’s what has made them the #1 RAM dealer in the Southeast, as well as the #1 Dodge dealer in the U.S.! The dealership also offers one of the top service and parts departments, providing the best service technicians and much more. Come in today to help Landmark Dodge Chrysler Jeep RAM celebrate over 30 years in business!
Landmark Dodge Chrysler Jeep RAM
6850 Mt. Zion Boulevard
Morrow, GA 30260