Fitness Sales Expert Curtis Mock Reveals a High Powered Method to Increase Sales

DENVER - Sept. 7, 2013 - PRLog -- Fitness sales and marketing expert Curtis Mock has unleashed a powerful method to get more sales in fitness businesses.   “It requires a little bit of legwork, but it’s worth it,” says Mock. “The return is so much better than direct mail or traditional advertising. “

Mock created FitnessGiftCards.com, a subsidiary of Fitness Marketing Group, his company that has been helping increase fitness sales since 2004.   For years, gyms have been offering free-trials and no-enrollment fee offers, but they’ve never been as effective as they should.  Mock realized that the offer itself is a high value offer, but the medium that it is often presented on is not necessarily valued.   According to Mock, paper coupons or emailed offers just aren’t as effective at communicating value.  FitnessGiftCards.com produces high-quality plastic cards that have the look and feel of a credit card or a traditional gift card, but they don’t require value to be loaded, tracked, and redeemed, which can make for accounting nightmares.

“We’ll put the dollar amount of what you are offering on the card, such as $100,” explains Mock.  “That $100 could be good for enrollment fees, plus the first month of membership fees.  You might have provided that same discount anyway, but in the form of a gift card, it has a much higher perceived value in the hands of consumers.   They can’t throw it away because it has value, so they’ll either use it themselves or give it to someone else who will.  Once they come in and use it, you ‘wow’ them with your facility and your outstanding service and get them to make you part of their routine, and you can’t help but increase your fitness sales.”

Mock admits that in order to increase your fitness sales with the gift cards you can’t be lackadaisical about giving them out, but he is full of distribution ideas.  “You can get a free report on our website with methods to distribute them,” offers Mock.  “But as long as you make them part of your routine and use them regularly, they will work.  I have one client who uses this as his sole marketing strategy, and his personal training business is booked solid!”

To learn more about increasing your fitness sales with Fitness Gift Cards, visit http://www.fitnessgiftcards.com or call Fitness Marketing Group at 904-807-5950.