Sedgwick's Old Brown 'Share The Warmth' Design Competition in collaboration with startup Springleap

NEW CITY, N.Y. - Sept. 6, 2013 - PRLog -- Throughout its 97-year history Sedgwicks Old Brown has always been associated with bringing people together. The brand's 'Share The Warmth' campaign brings to life the role that this South African favourite has played for many generations. As part of the campaign, a creative challenge has been launched in conjunction with groundbreaking social media marketing platform, Springleap.com

The 'Share The Warmth' design challenge calls for character illustrations that reference the heritage of the Sedgwicks Old Brown brand. With Sir James Sedgwick having been a captain of the high seas, and the sherry itself having been crafted over the century by skilled craftsmen, the brief calls for characters that in some way relate to these touch points.

With 10 characters to be selected from the field of those submitted via the Springleap website, participating creatives stand a chance of winning their share of R30 000 and having their character illustrations and a link to an online portfolio printed onto 15 000 collectible Old Brown samplers. In addition, all designs in contest are voted and commented on, and shared, generating exposure for the creatives and the brand. This is achieved through Springleap's unique Bridge application, which brings brands and fans together.

As Sedgwicks Old Brown has long been a winter staple and bears the distinction of being one of the oldest South African brands, a wide range of unique submissions is expected. The contest starts on the 14th August and submissions close on the 13th of September.

For further information on the 'Share The Warmth' design challenge:

http://www.springleap.com/blog/share-the-warmth-design-ch...

or vote for the designs you love at:

https://www.facebook.com/sedgwicksoldbrown/app_1809669687...

where you can see our application running.