Small business owners here in the Midwest do not have access to a glitzy Madison Ave. advertising agency nor could they come even close to affording one. However they are expected to compete against big businesses who have their own public relations and marketing ad agencies. These businesses watch their marketing budgets very closely as every dollar must show a measurable return on their investment. As well, many small businesses located right on "Main Street", are now conducting business on a nationwide or worldwide basis, as the worldwide economy offers additional revenue sources.
So, how is a small business in the Midwestern US supposed to compete with worldwide competitors who have professional public relations & marketing firms speaking with media to generate interest, monitoring social media, developing professional sales and video marketing materials? Hiring a marketing agency from the coast with outrageous costs and a lack of understanding of the local Midwest business needs is just not feasible. As well, many of these businesses are micro-enterprises with possibly 1-5 employees, so hiring a marketing or public relations professional (http://www.rparkerconsulting.net) would be a huge expense as well.
Parker Consulting is located in Iowa and Minnesota, the heart of the Midwest so they understand the needs of these Midwestern entrepreneurs like no one else. "Many small businesses here in the Midwest have not even considered a public relations firm as an option in the past. Yet, with today's word of mouth transitioning to a 24/7 social media mega community, it's an absolute necessity. " said Rob Parker, owner of Parker Consulting.
Parker Consulting specializes in working with entrepreneurs and start-up businesses with a need to get the word out as quickly and effectively as possible. These businesses understand it takes great effort to generate a buzz in their community and online as in today's economy, you simply cannot just put up a website and expect to gain visitors and revenue. Parker consulting offers these businesses affordable small business marketing and public relations services such as social media management, news releases, marketing material design, creation of successful video marketing ideas, sales and business development, business coaching, and many other services to ensure their success.
For more information, call Parker Consulting, 7 days a week at 1-515-984-0443, Skype: parker consulting or visit http://www.rparkerconsulting.net