For the last 10 years Andrew Ludlam, Director of the Maverick Marketing Consultancy, has helped professional service firms to grow by implementing specific and proven marketing systems and know-how that, when used correctly, can achieve dramatic growth.
He believes the key to becoming the company that clients want to hire, is to be able to persuasively articulate what makes you different – in other words – to create a “value proposition”:
“Whether you are marketing your services B2B or B2C, to succeed you must have a clear point of differentiation. Otherwise, why would anyone hire you over any of the competition?”
Andrew adds, “Truth is, if you only ever offer, say, ‘legal’ services then you will only ever be perceived much like everyone else in your industry. And, with no clear point of differentiation you will always be competing on price”
To help business owners get a handle of what will make them stand out, Andrew Ludlam has recently published the white paper ‘‘How to Create a Winning Value Proposition and Become the Company That Clients Want to Hire”, in which he details the exact steps he uses to help his clients craft a compelling value proposition.
As Andrew says, “You and your staff should be clear on what sets your company apart. You value proposition is the one thing that will determine if a prospect wants to engage your services… Or go elsewhere”
If you would like a free copy of the white paper ‘‘How to Create a Winning Value Proposition and Become the Company That Clients Want to Hire”, please visit www.maverickmarketingconsultancy.co.uk/