"This will be our fifth national consumer ad campaign undertaken to heightened awareness," explains Jesse Slome, executive director of the American Association for Long-Term Care Insurance (AALTCI) http://www.aaltci.org. The Association established Long Term Care Awareness Month in 2001 and has remained at the forefront of consumer and agent-oriented awareness efforts.
The new ad campaign will feature a special insert in the November edition of Kiplinger's Personal Finance magazine. The Association's 'Four Quick Tips on Long-Term Care Planning' will run opposite ads from the two supporting insurers. "These informational inserts have proven highly effective at addressing important concepts such as when to start planning and some of the overlooked options that can make insurance more affordable to those with limited budgets," Slome notes. "The informational inserts are only possible because of the commitment and support from leading insurers."
The latest insert also addresses relevant facts such as the fact that insurers paid $6.6 billion in long-term care insurance benefit payments to 264,000 claimants in 2012. "This is an opportunity to talk about the important role long-term care insurance already plays in the lives of so many families," Slome adds. "It's a positive story that needs telling."
The insert will appear in the November 2013 edition of Kiplinger's Personal Finance magazine that is read by approximately 2 million adults with most between ages 50 and 65. Supporting insurers have the option of making reprints available for use by agents and brokers.
Established in 1998, the American Association for Long-Term Care Insurance supports insurance and financial professionals who market all forms of long-term care protection and advocates for consumer planning. Versions of prior consumer ad inserts can be access via the organization's website at http://www.aaltci.org/