They wanted to achieve the following:
Creation of in-store Advertising with a single TV per branch
Maximisation of Advertising Space
Full control over branch by branch advertising without relying on branch managers to adhere to POS campaigns
Common advertising across all branches
Minimisation of traditional POS
Saving on print wastage
In particular it wanted one company able to provide overall consultancy both creatively, technically & logistically. It was a key requirement for Drain Center to have a single agency responsible for their content design and cross channel marketing requirements. ONELAN and Onemedia were chosen as they satisfied this criterion, for the reliability and flexibility of their solution and fact that the project cost was one-off versus ongoing annual licence fees. Sys-Teams Ltd were the integrator responsible for the installation and commissioning of the hardware.
The project was successfully trialled with a pilot. A ONELAN Millennium Net-top-box (NTB) is installed in Drain Center’s headquarters and ONELAN 650S mini NTBs are being installed in individual stores.
A combination of third party advertising and Drain Center promotions are being shown on the digital signage in each store. The ONELAN media players continue to be monitored by OneMedia Monitoring. Drain Center are is very satisfied and now select Onemedia as their go-to agency for all their creative requirements including developing their new brand guidelines and assisting with the instore refurbishment. Briefs are supplied as single campaigns integrating both print & digital formats.
About Onemedia Services
For companies and organisations using digital signage, OneMedia offers the full range of services commonly required for the successful operation of your digital signage system.
Visit www.onemediaservices.com for more information