Turtle started its humble journey in 1993 as a formal shirt manufacturing company and today has successfully established itself as one of the leading menswear lifestyle brands of the country. Expanding its product portfolio beyond apparel, Turtle today offers a collection of exciting accessories such as Ties, Cufflinks, Handkerchiefs, Socks, Belts, Wallets, Eyewear, etc. With an array of Formals, Casuals and Party-wear on offer, Turtle strives to create a look that’s stylish and fresh. With plans in place to launch their Footwear collection soon, Turtle is ready to be one of the very few Indian brands that offer a complete ‘Head to Toe’ collection for men.
Speaking on the occasion Mr. Shitanshu Jhunjhunwalla, Director, Turtle Ltd said, “Hyderabad is the one of biggest metropolitan cities of India and so far we’ve got very good response from the youth here, who seem to have loved our products. Today’s generation is open to new styles and wants to try something new, which we have always strived to offer. Customers’ preference and loyalty towards Turtle has inspired us to open another exclusive outlet in the city. With plans in place to expand aggressively in this part of the country, we expect to cross the landmark of 100 exclusive stores in India very soon.”
The occasion also witnessed the unveiling of their much awaited Festive Collection’13. Launched with the theme ‘Dressed to Save’, the advertisement campaign for the collection, which focuses on saving the environment, while going to work, or on a holiday or even when celebrating festivals.
The Festive Collection comprises a wide array of printed shirts with spray highlights, cut-and-sew polos and washed tees in the Sports Club (casuals) range, along with the linen and cotton shirts in crimson, burgundy, violet, sea green and neutral color palettes in the Tailor’s Mark (formals) range, the Festive Collection is sure to spoil you with choices. The sprawling store, spread over an area of 1000 sq ft. will also feature the Soul (Party wear) and the KHADI collection. Set to dress the uber cool men of today, the collection sports exciting colours and fresh designs. The accessories are also at par with global fashion trends and strive to compliment the look. Housing all Turtle products under one roof, the store is designed and decorated to present an unmatched shopping experience.
The price range for the collection starts at Rs 1095 for Formal Shirts, Rs 1395 for Trousers, Rs 1595 for Denims, Rs 695 onwards for T-Shirts and Rs 125onwards for accessories