FlipSlip Launches Foldable, Self-Containable Shoes and Runway Project on Kickstarter

SAN FRANCISCO - Sept. 3, 2013 - PRLog -- San Francisco, CA, September 3, 2013 /PRESS RELEASE/—FlipSlip, the most stylish, compact and hygienic shoe in the backup footwear category, has launched its 37 day Kickstarter campaign and is offering a foldable shoe collection to backers who support the project. FlipSlip’s patentpending technology provides the perfect foldable shoe that embodies functionality and style and offers a superior alternative to any other product on the market today.

"We believe there's definitely a need for a welldesigned product that addresses an issue that affects approximately 40% of women daily: the pain and suffering from high-heels,” says Esther Flatto, founder, FlipSlip Shoes Company. “Our goal was to design a shoe that really solved the problem of having to carry an extra pair of backup flats in a woman’s purse: compactness and hygiene. We believe that if a shoe is designed to be specifically put into a purse, it should solve both of these problems, and of course, look stylish while doing it.”

After over four years of developing and producing sample after sample, the company has created the most functional foldable shoe available on the market. It is the only shoe that folds sole-to-sole and has a reversible upper that makes it compressible and hygienic. It folds to a quarter of its original size—to about the size of an iPhone—and unfolds into a regular ballet flat.

It has a collapsible neoprene upper, which will conform to the wearer’s foot, and is durable, washable and water-resistant. The soft cushion insole will provide comfort with every step, making it a to-go ballet flat for daily use.

Through the use of its new “Crowd-Design” business model, FlipSlip has come up with a “Project Runway meets Kickstarter” campaign aimed at developing a foldable footwear collection by enlisting the help of over twenty community artists. Each participant submitted one original sample for a chance to have his or her unique artwork put into production, but only the top-voted design is featured in the campaign.

The Exotic Romance is the winning design and is being offered on Kickstarter through FlipSlip’s Runway Project. The artist, Meline Katchi, is a footwear designer from Los Angeles who has interned for design houses such as Alexander McQueen and Nike-Cole Haan. By ordering FlipSlip’s Exotic Romance, backers get the opportunity to bring the artist’s work to life at their feet!

FlipSlip is ideal for commuting to work or traveling. It can be used at the beach, as a backup for uncomfortable shoes, or as a to-go ballet flat. They are available in sizes 6 to 11 in four stock colors—black, red, green, as and a fourth color that backers will vote on. Each pair comes with a FlipTote collapsible bag that can be used for carrying high-heels.  Each shoe weighs approximately 6 ounces, and can easily be carried in a pocket or small purse.

To learn more, please visit FlipSlip’s project on Kickstarter at www.flipslip.com