This bold team acquisition will firmly position LIVEOUTLOUD as one of the largest and most sought after players in the events sector in South Africa, with a level 2 BEE compliance. CEO, Mike Eilertsen comments, “The events industry is growing at a remarkable rate as both large and small brands and companies are fighting against the plethora of advertising clutter, and are increasingly appreciating the effectiveness and value of a multi sensory brand experience as a vehicle to communicate their brand values.”
This collaboration will consolidate a team of some of the most creative talent in South Africa. Newly appointed Managing Director of LIVEOUTLOUD events, Beverley Pothier says, “LIVEOUTLOUD and On The Box have aligned their services across various projects for quite some time now, so this move is a natural culmination of our skill set and previous resource sharing, offering a turn-key solution with the best practice and value for money for our shared clients. Part of this alliance has been to grow our service offering whilst also putting ourselves in a strong position to convert the excellent relationships which we have and expand into neighbouring African countries.”
LIVEOUTLOUD will now also be in a position to offer a full 3-D rendering studio with a virtual walk-through, allowing all elements of the brand to be intelligently incorporated and presented to the client in a full colour 3-D presentation, thereby saving considerable time and money and allowing for optimum brand activation interaction.
Eilertsen comments further, “With social media playing an ever influential role in our daily interactions, we are finding that our guests are starting to relay unique elements of our experiences directly to their friends and colleagues, thereby offering us broader reach, and we all know that the aim of an event is to have fun and convert a new attendee to adopt the brand. New technology is also allowing for a far more interactive environment with attendees in a position to make or break an event real time which will have substantial consequences for brands and events companies going forward.”
He concludes, “The events industry is continuously evolving, and we have taken steps to ensure that we will be at the forefront and embrace these changes by applying international eventing trends to the local market. We have already redefined boundaries in the local space with world acclaimed car launches for brands such as Bentley, events that have been featured on South Africa’s number one luxury and lifestyle TV programme Top Billing, as well as sales conferences that have re-energized entire companies.”
Renowned for continual innovation, LIVEOUTLOUD magazine was the first luxury lifestyle magazine to be subscription only, whilst also developing and launching PLAYOUTLOUD – a virtual online platform that allows subscribers the opportunity to bid for sought after items at a fraction of their cost.
With both companies previously striving to offer only the best, this new collaboration bodes well for brands requiring a comprehensive one stop event solution.