Madi International – one of the region’s leading distributors of internationally reputed professional beauty brands, hosted a two-day workshop on two of their iconic products – Essie, the ultimate colour authority and leading nail colour and nail treatment brand, and LCN, the world’s leading nail curing resin brand for decades.
The workshops were attended by invited guests and salon owners, top company officials and members of the media, and directed by Essie and LCN corporate technical trainers. Interspersed with modules about the two brands, experts were on hand to showcase the products and their features.
The showcase on Essie provided insights into the array of 300+ different nail colour shades. The workshop also presented the latest collections and their equally charming names to the attendees. These colors and their names have caught the attention of top fashion magazines, editors, even celebrities over the past three decades.
The workshop on LCN offered a preview into the wide selection of light-curing nail resins which provide the perfect nail sculpting. The showcase included insights into the LCN products as well as more than 200 colour gel variations of the brand. Details were also provided about the 3D design gels, nail art products, special products for problem nails, nail polishes, as well as studio equipment.
The workshops not only focused on the salient features of the brands which has made them world leaders but also shed light on the right ways of doing pedicure and manicure. The modules highlighted the various aspects of nail maintenance, including discovering the nail, consistency – from healthy to soft to brittle, nail fungus and ingrown toe nail, and steps on sanitization and upkeep of nails.
Mohamed Madi, President of Madi International, said, “The workshops were conceptualized to give the regional beauty industry an opportunity to experience first-hand look into the quality, design and styles of Essie and LCN. We are thrilled with the response to the endeavour.”
About Madi International:
Madi International is one of Middle East’s leading distributors in the beauty industry. Its mission is to provide all beauty admirers with the latest & the most sophisticated beauty products, equipments, education -- in brief complete beauty concepts, services and solutions. Madi International is an exclusive distributor for internationally reputed brands in hair care, skin care, nail care, makeup, salon/spa equipment and furniture.