VKontakte has 40 million unique users in Russia, compared with Facebook’s 11.9 million unique users and rival Russian network Odnoklassniki’
VKontakte allows the changing of groups into public pages. This makes it easier for organizations and businesses which previously were only able to use groups to engage with their audience. It’s free to create a public page and any member can do so easily.
The registration form used by VK collects details that not only provide a clear picture of the audience, but also offer nearly limitless possibilities for efficient targeting in VK apps.
Akado organizes paid VKontakte advertising on behalf of its clients. Paid advertising on VKontakte is very similar to paid advertising on Facebook. The structure of user settings makes it possible to apply different targeting types in VK: geography-based, topic-based, demographics-
Akado is a Finnish marketing company that provides a wide range of marketing services targeted to Russian market.