Novo Writing: Content Marketing Program FAQs

REDONDO BEACH, Calif. - Aug. 30, 2013 - PRLog -- Novo Writing’s content marketing program was developed to provide businesses with a total content marketing solution. Here are a few common questions we receive about the program:

What are some of the benefits of the content marketing program?
In addition to saving you time and money and doing all of the work for you, our content marketing program:
•   Builds your brand and reputation as an industry expert
•   Increases your company’s visibility in search results
•   Drives more qualified prospects to your website
•   Demonstrates thought-leadership on topics of interest to your target audience
•   Educates prospects about the value of the products/services you offer
•   Shortens the sales cycle by improving customer trust
•   Organically increases the amount and quality of leads

What’s the process?
We follow a standard process to maintain consistency and ensure we continue to help you achieve your content marketing goals every month. Here’s an overview of our process for every article:
•   Research your industry, keywords, and specific article topic
•   Write and optimize the article
•   Make any necessary revisions and obtain article approval from you
•   Post the article on your blog
•   After the article has been indexed, republish the article on other high-quality websites and social media

Why does the content marketing program include four articles per month?
Consistency is key if you want your content marketing to be successful. We’ve found that writing, optimizing, and publishing one article per week achieves the best results. This provides your target audience with valuable content each and every week to demonstrate your expertise as a trusted industry resource.

Why pay for content marketing?
Whether you know it or not, if you’re creating content for your business you’re already paying for it. After all, what is your time worth? The soft costs related to the amount of time it takes you to do content marketing internally almost always outweigh the money you’ll save by letting an expert handle everything for you. You save time, money, and resources to free you up to focus on your core business.

Why do you post my articles on other websites?
Generally speaking, when you post articles on sites other than your blog you’re starting the republishing process to improve authority, traffic, and backlinks. To do this effectively, it’s important to pay attention to the type and quality of these other channels. You don’t want to waste time posting articles on useless websites, but you may be surprised by the visibility you can get when they’re published on the right sites.

Will I be penalized for duplicate content when you post my articles on other websites?
No. At least, not the way we do it. Once Google indexes the article on your own blog first—which gives you credit for the original content—it’s time to post it on other websites. After all, over time the article is going to be picked-up and republished whether you like it or not. Our content marketing program kick-starts the republishing process so you can begin exponentially improving the reach of your content.

What’s my role in the process?
One of the great things about our content marketing program is that it can essentially run on autopilot. You can be as involved as much or as little as you’d like. There are typically two steps in the process where your involvement is needed: 1) Approving article topics for the editorial calendar (we can pitch topics for your approval or you can tell us what you want to focus on), and 2) Approving the articles we write (you have the option to make revisions or simply tell us to run with it). Most clients find that the articles we write require very few (if any) edits, so this is typically a quick process.

Have more questions about our content marketing program? Visit http://www.ContentMarketingProgram.com for more information or call 310.792.8888 to setup your free consultation.