Head of Chinese Sales, Nicholas Speeks, had this to say on the matter. “We are a little bit lagging behind our principal competitors in terms of outlets opening. In the past we have been concentrating on Beijing, Shanghai (and other major markets along China’s coast). We recognize one of our shortcomings is the fact that we need to expand our dealer network.”
The expansion is a key component of an aggressive 8.6 billion dollar investment plan in the Chinese market, which aims to boost sales of Mercedes-Benz cars by more than a third, up to 300,000 cars a year by 2015. The current forecasted sales for 2013 are 230,000 units sold.
If these lofty goals are achieved, China would rank number one as Mercedes-Benz’
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