NAPSR News: Novartis holds annual healthcare entrepreneur competition

WASHINGTON - Aug. 30, 2013 - PRLog -- Novartis has invited 60 selected students from leading international universities in 21 countries to its headquarters in Switzerland for the International Biotechnology Leadership Camp (BioCamp). Over the course of three days, students will gain first-hand experience of starting a biotechnology company as well as developing and launching an innovative healthcare product. This year's BioCamp focuses on the Company's innovation efforts in new business approaches to the healthcare industry.

Some of the Company's leading outcome-based business models include collaborations with payors on pricing arrangements, patient compliance programs as well as online support and education. For example, the Company looks at innovative business models that go beyond traditional philanthropic and commercial efforts to reach patients today and those of future generations. The Novartis Arogya Parivar ("Healthy Family") project is one such social healthcare business model involving a deep-rooted outreach program that trains local health educators and offers medicines in smaller, affordable packaging. Through this program, Novartis has reached 42 million people in 33,000 villages in India.

BioCamp is part of the Novartis commitment to supporting the exchange of ideas and thoughts between young talents in science and business and the Company. Top students will meet with leading scientists and members of top management at Novartis including, among others, Rolf M. Zinkernagel, M.D., a Nobel Laureate and member of the Novartis AG Board of Directors, and Prof. Susan Gasser, Director of the Friedrich Miescher Institute for Biomedical Research.

CANDIDATES WHO WANT TO BREAK INTO PHARMACEUTICAL SALES!- Upon successful completion of the training each student will receive the Certification Mark of the CNPR®. The CNPR® represents a level of industry achievement and a demonstrated knowledge of pharmacology, medical terminology, pharmaceutical selling guidelines, physician selling techniques and industry standards. Pharmaceutical sales candidates who have this training will differentiate themselves from other individuals looking for open positions. CNPR® graduates should immediately utilize the NAPSRx® Career Center to apply for pharmaceutical sales positions.

The CNPR is a federally trademarked certification you can earn by demonstrating the necessary knowledge in pharmacology, medical terminology, physiology, and regulations for selling pharmaceuticals. The CNPR examination is dedicated to increasing the professional level of NAPSR members and to developing meaningful and ethical standards fully accepted by both its members and members of the pharmaceutical community.

Individuals that are interested in becoming a Certified National Pharmaceutical Representative(CNPR) can contact the National Association of Pharmaceutical Sales Representatives(NAPSRx) for more information.

800-284-1060
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