One of the popular product categories on Amazon.com, the online retailing giant, is dental hygiene and teeth care products including electric toothbrush and teeth whitening kits. Though costly and priced at a few hundred dollars, electric toothbrush sales are brisk and steady.
Online stores typically encourage their customers to leave reviews of their purchases. A cursory glance at the electric toothbrush section of most online stores reveals a flood of glowing testimonials and feedback. The only problem is that, despite a rating system, a new visitor to the site does not know how to differentiate between true and fake reviews.
"There's a market opportunity here", says Mark Tussot, who champions fair reviews online. "If anyone can come up with a venture which vets reviews and allows customers and prospective buyers to find out whether or not a glowing review is fair and genuine, it will be a runaway hit!"
Eli Lanor, a serial entrepreneur who has been working online for almost 10 years, had the brainwave that culminated in establishing this website called "Best Electric Toothbrush Reviews". It is designed to feature fair and comprehensive reviews of the popular models of these dental cleaning devices.
What should be interesting for consumers is the scale and scope of the proposed growth. While the current website only features a few models, the future prospects are very exciting and encouraging. A detailed explanation of who will find this program helpful and useful is on the electric toothbrush review website at http://www.BestElectricToothbrushReviews.org
The first review is now live on the website, and many more are due to be published shortly. An online community will grow up around these reviews, adding feedback and ratings to the published reviews which bring an element of transparency and fair play to everything that's said and written on the platform.