Selling a Lifestyle; Extended Home Warranties

Aug. 29, 2013 - PRLog -- As a realtor, it’s important to keep in mind that you’re not just selling homes, you’re selling lifestyles.

That’s because the properties you place homebuyers in will play an enormous role in their lives over the coming years (and perhaps even the remainder of their lives). It’s a responsibility that can’t be taken lightly.

For this reason, many realtors offer extended home warranties to help ensure that their customers aren’t faced with unnecessary expenses. It’s a simple—yet meaningful—gesture that can save a lot of heartache down the road when major systems begin to fall apart.

What’s more, by offering extended home warranties, your real estate brokerage can realize new sources of revenue and expand its offering. This addition tends to be both a selling point for customers and a powerful incentive for brokers. It’s a classic win-win scenario.

If your firm is interested in offering extended home warranties, there’s no time like the present to begin investigating partnerships with underwriters. Our personal preference, of course, is The Warranty Group—a full service extended warranty provider that has the professional acumen to match any company’s needs. And in today’s market, it’s difficult to find a more prestigious or well-groomed set of products

To learn more about The Warranty Group, its resources, and the products it can put in front of your customers, please click here (http://www.thewarrantygroup.com/product-warranties/home-w...).