The comedy centres on Monkey's conversation with Turtley as they try to find the site, whilst all the time a huge sign is behind them with all the information they need.
The ad is intended as the first of a series for TotallyMoney.com – featuring the two friends on their eternal quest.
Creature worked with th1ng to develop and design the characters from pencil sketches to full 3D CGI.
The commercial was directed and designed by th1ng's Andy Powell, produced by Ru Warner and created in CGI Maya software. Andy brought his great experience of character animation (including Tom and Jerry and The Flintstones ) to this piece.
Andy adds: “ Defining Monkey and Turtley's different characters and personality traits was the really fun part of this brief for me. We also had great input from the creatives at Creature and I think we got it just right! Technically the hardest part was getting the fur on Monkey correct and in style : th1ng had help here from their VFX team at Fido , using Maya fur rendered in Renderman.”
The ad was edited and composited in house at th1ng's Wardour street studios.
The ad airs today 29 August 2013 and can be viewed here: https://vimeo.com/
Credits: Totally Money.com
Creature – advertising agency
th1ng – production company
Andy Powell - director
Ru Warner - producer
Joe Stone - creative
Dan Ball- creative
Edd Warren -creative partner
Ben Middleton - creative partner
Based in the heart of London’s Soho, th1ng, pronounced ‘thing one,’ is an animation, graphics and mixed-media production company which creates commercials and moving image content. th1ng also creates feature film title sequences.
The studio was founded by Dominic Buttimore in 2003 and has become the exclusive home to a host of award-winning directors and designers who specialise in 2D and 3D, graphics and VFX. Editing and post-production is completed in house in an integrated digital environment, so that th1ng can maintain a competitive edge on all productions. th1ng can also work alongside its live action sister company th2ng (thing two), which represents a wide range of live action directing talent.
Clients include: JWT, AMV BBDO, DDB, Euro RSCG, Leo Burnett, Publicis, Ogilvy, M&C Saatchi, Saatchi & Saatchi, BBH, Mother, Fallon, Wieden and Kennedy, CNN, BBC, ITV, Universal Pictures, Time Warner, Columbia Pictures and Warner Brothers.
th1ng is part of th1ng Corp Ltd., which also includes th2ng, Film Club Productions and Flux.
TotallyMoney.com , launched in 2007, is the UK’s leading credit-focussed comparison website which sets out to make it simpler for consumers to compare credit cards, loans and mortgages. With a revolutionary approach to credit comparison, TotallyMoney.com uses exceptional comparison tools to empower people to make better financial choices.
As part of the Media Ingenuity Group, Totallymoney.com sits alongside affinity credit card brands. Fluid is a portfolio of market leading ‘prime’ products issued in partnership with MBNA, Luma a ‘sub-prime’
Julian Heathcote (email@example.com)
Telephone:+44 (0) 203 137 8165 / +44 (0) 7765 407 352