Follow on Google News News By Tag Industry News * online retailer * More Industries... News By Location Country(s) Industry News
Follow on Google News | Backcountry.com Releases “The Making of This is Backcountry” Video SeriesOnline retailer’s five-part series gives viewers a behind-the-scenes look at the creation of cutting-edge, inspiration-driven brand film.
By: backcountry.com "This project was meant to communicate our core brand values and what the customer can expect from the Backcountry family of stores,” said Scott Ballantyne, CMO at Backcountry. “There were so many interesting moments in the making of the video that we wanted to give fans an inside look. We're committed to creating spectacular content for our sites and this is just the first of five episodes.” Each installment tells the story within the story of making “This is Backcountry” while taking viewers on a visual journey from Mexico to Pakistan. Part One of the series showcases athletes and film crews in a variety of diverse locations and precarious situations. A new episode will debut every Monday – the second episode on September 2nd. Check out the videos at backcountry.com (http://www.backcountry.com)’s new content library, Explore (http://www.backcountry.com/ To watch Part One, click HERE (http://www.youtube.com/ Filmed over the course of a year, in dozens of locations, with numerous athletes, “This is Backcountry” was produced by Camp 4 Collective (http://camp4collective.com/) For more about backcountry, visit: www.backcountry.com. MEDIA CONTACT | Keith Cozzens | Verde PR (http://www.verdepr.com) End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|