As a first response rescue, the ambulance will have doctors and attendants on board along-with emergency first-aid medical kits and oxygen cylinders. This is part of the insurance major’s corporate social responsibility (CSR) initiative.
“The past couple of years have seen a steep rise in casualties during the Janmashtamicelebrations. The height of the dahi handi pyramids are eight-tiers and more. A fall from this height can be fatal. It is our endeavor to reduce the risk or at the very least create a safety net in the event of an accident. This is our way of saying that we are there when you need us the most,” says Mr. Neeraj Moorjani, Head Of Marketing, Chola MS.
Dahi Handi is a traditional sport held in celebration of the birth of the Indian God Krishna. Part of India’s rich cultural ethos, the festival has been gaining popularity in recent times. The sport comprises of a handi (buttermilk in a clay pot tied alongside an attractive cash prize) hung high in the air. Groups of individuals compete with each other to break the handiand win the prize money. The groups reach up to the handi by forming human layers in a pyramid like formation. The festival is played with tremendous enthusiasm on an energy charged backdrop.
“As with the prize money, the height of the handi has kept increasing through the years. While this has made the sport more entertaining, it has also made it riskier. Through this initiative Chola MS, attempts to cushion the risk. We wish everybody an enjoyable and safe Janmashthami,”
About Cholamandalam MS General Insurance Company (Chola MS): Cholamandalam MS General Insurance Company Ltd. is a Joint Venture between Murugappa Group and Mitsui Sumitomo Insurance Group of Japan. Cholamandalam MS offers a wide range of products that include Accident, Engineering, Health, Liability, Marine, Motor, Property, Travel and Rural insurance for individuals and corporate. The company achieved a GWP of Rs. 1346 crores in 2011-12. The company has 92 branches and over 6000 agents across the country.
The company champions a brand philosophy of T3 – Trust, Transparency and Technology. The company has received various awards and accolades; noteworthy amongst them is“Innovation Leader Award 2012” by Fintelekt. The company also received the best insurance company award for “In time Claims Settlement for the year 2011-12” in the Rashtriya Swasthya Bima Yojana (RSBY) scheme run by the Ministry of Labour & Employment, Government of India. The company has been awarded “Financial Insights Innovation Award” for innovation in mobile enablement – Claims Survey Process in the recently concluded Asian Insurance Congress held at Singapore.
For more information kindly contact:
Harshala Nayak – 9619700161/Kiran Rao – 9619700164