Match Eyewear Launches The New AV Studio Eyewear Collection

WESTBURY, N.Y. - Aug. 27, 2013 - PRLog -- Match Eyewear is thrilled to announce the launch of AV Studio, a new partner brand to Adrienne Vittadini Eyewear.  The AV Studio collection, currently in previews, will be officially unveiled at the 2013 Vision Expo West, and will debut with 18 ophthalmic and 8 sun wear styles.  

Following in the fashionable footsteps of Adrienne Vittadini eyewear, AV Studio reinvents casual elegance with a fresh and sexy collection designed for young women, ages 20-35.  Unique designs, fun colors and textures and flirty styling provide a sassy new take on modern refinement.  ‘The AV Studio collection has all the polish and accessible luxury of the Adrienne Vittadini brand at a lower price point,’ says Ethan Goodman, President of Match Eyewear.  ‘But it’s cool and a little audacious, for a younger - or young at heart - consumer with a slightly more adventurous sense of style.’          

The vintage wayfarer design of acetate style AV-84S is updated with a shimmer of Swarovski crystals and a raised metal logo emblem on the smooth, narrow temples.  There’s nothing vintage about model AV-54S, with an oval shaped matte metal front and textured, iridescent zyl temples with a square logo emblem and a subtle touch of Swarovski crystals.  The oversized cat-eye shape of sun wear style AVS-104 nods to retro Hollywood glamour, but textured metal and Swarovski crystal temple treatments bring these chic shades right back on trend.          

Match Eyewear will premiere the AV Studio collection with new brand images and logos, to be featured in integrated marketing efforts and merchandising materials, including counter cards and logo plaques.  All ophthalmic and sun wear frames from the AV Studio collection will be accompanied by protective hard cases and branded cleaning cloths.

Since 2001, Match Eyewear has built a growing portfolio of designer fashion eyewear brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, Aero by Float Milan, and the newly launched AV Studio.  For more information or to view the Match Eyewear collections, call 1-877-88MATCH or visit www.matcheyewear.com.

Contact:          Kristina Kear

Phone:          516-877-0170 X111

E-mail:          kkear@matcheyewear.com