Mike Broemmel has been involved in media relations since 1983 when he began work in the White House Office of Media Relations during the Administration of Ronald Reagan. He has provided media relations services to politicians, small businesses and non-profit organizations for 30 years.
"In recent years, I have realized that innumerable so-called media relations professionals were doing a great disservice to their clients. These individuals simply did not understand how to prepare a professional, effective press release. Therefore, I decided the time had come to write a succinct handbook on the subject for small business owners and managers, to give them the tools they need to craft and create perfect press releases," Broemmel said.
The 10-Point Press Release Plan can be found at Amazon.com at http://www.amazon.com/