Paid crowdsourcing: Increased know-how is needed

ESSEN, Germany - Aug. 26, 2013 - PRLog -- Crowdsourcing project customers are getting to know the market and are placing increasingly specific demands on service providers such as Clickworker. In addition, Managing Director Christian Rozsenich is monitoring the developments at Google and Amazon with keen interest.

Photo of Christian Rozsenich (free download)
http://www.clickworker.com/wp-content/uploads/2013/08/ChristianRozsenich.jpg

 

 Mr. Rozsenich, crowdsourcing projects are becoming more and more important in marketing projects, for instance in the “Edeka Selbermacher” project where the crowd creates ideas of new food products. Has this affected you?


Christian Rozsenich: Our particular focus is the production of high-quality content by the crowd. The realization of marketing campaigns by the crowd is not our top priority. Our customers are still international customers, for instance Groupon, or Yellow Page publishers. However, we have recently received initial inquiries from media companies who want to work with us.

 

What is it all about?

Rozsenich: They need to update their archives, or tag their media libraries. The editorial staff usually documents this information when the content is recent, but is it often missing in archive content. And if it is not well tagged, it is dead capital. Only film material with a good tagging can be profitably marketed online.

 

Where is the crowdsourcing landscape currently headed?

Rozsenich: Various trends can be observed. One of them is certainly mobile crowdsourcing. We have launched our own app, and have carried out initial pilot projects.
These might include getting pictures of a specific location, such as the picture of a menu in a restaurant or a picture of the restaurant.

Read the interview > (http://www.clickworker.com/wp-content/uploads/2013/08/Int...)

 

Press contact and service:

Ines Maione
Email: ines.maione@clickworker.com

http://www.clickworker.com/en/presseservice/