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Wherever they go, from the moment they leave their homes consumers are surrounded by a variety of big advertising. From hoardings on major roads and motorways to poster advertising in shopping centres, eye-catching displays vie for consumer attention.
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Big advertising is hard to miss and impossible to ignore!
The reason why big advertising is becoming so popular is because advertisers know it makes good financial sense. Compared to other forms of advertising, particularly TV and national newspapers, the outlay for OOH advertising is relatively low. With a potential audience of hundreds of thousands the Cost Per Thousand (CPM) rates for outdoor advertising are among the lowest in the industry.
Poster advertising also lends itself readily to customisation so the poster message can be adapted easily for local audiences. The production cost of hoarding advertising and posters is considerably less than that of creating an advertising video. Different versions of a poster can be made for different regions, each displaying for example the address of a local branch of a national company or the nearest retail outlet that stocks the product being promoted.
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