~Indian Television’s Biggest Spectacle Musters Support, Funds for Flood-Hit State~
~Maharashtra Chief Minister, Congress Chief Laud Star India’s Efforts~
~On-Screen Idols Set Example by Making Generous Donations for Uttarakhand~
Hindi Film Industry’s legendary stars – Amitabh Bachchan, Shah Rukh Khan, AR Rahman, Kajol, Vidya Balan, Anil Kapoor, Abhishek Bachchan among others joined Indian television’s renowned actors to inspire people and raise resources for Uttarakhand, where brutal floods claimed scores of lives and rendered thousands homeless.
A one-of-its kind initiative by the entertainment industry to mobilize funds for the flood-ravaged Uttarakhand, ‘Lifebuoy presents SaathHain Hum Uttarakhand’
“We have always believed in
The seven-hour marathon event was broadcast live on Star India’s key channels -- Star Plus, Star Utsav, Star Pravah, Life OK and Channel V and the advertising revenue from the broadcast will be channeled to relief work in the hill-state through two civil society organizations -- Himmotthan Society and People's Science Institute.
Honourable Chief Minister of Maharashtra Mr Prithviraj Chavan described Saath Hain Hum Uttarakhand as one of the best initiatives for the state by any media conglomerate.
“I am very thankful to Star and the Film Industry for their contribution to Uttrakhand’s cause through one-of-the best initiatives so far,” MrChavan said.
Ms. Sonia Gandhi, chairperson of the United Progressive Alliance, also extended her support to Saath Hain Hum Uttarakhand and sent a special message to praise Star India and Hindi Film Industry’s initiative. Her message was read-out by MrChavan.
The on-screen idols set stellar examples by donating generously for Uttarakhnad’
Lifebuoy presents Saath Hain Hum Uttarakhand, a joint initiative of Star India, Film & Television Producers Guild, FWICE and Wizcraft, will gave viewers generous doses of entertainment while appealing to them to help with the rehabilitation efforts in the hill-state.
The highlight of this magical evening was a rare collaboration between Indian cinema’s biggest star Amitabh Bachchan, writer & poet Prasoon Joshi and talented composer trio Shankar-Ehsaan-
Shah Rukh Khan paired opposite Raveena Tandon to perform on a hit from Chennai Express.
Oscar-winning maestro AR Rahman set some of his most inspirational songs to a unique acapella style, a form of rhythm singing without instruments. Versatile actor, singer AyushmannKhurana performed a song composed exclusively for the event.
Actors from popular shows on Star India’s channels Karen Tacker aka Viren, Mohammad Nazim popularly known as Ahem and Kapil Nirmal aka Nihaal paid an emotional tribute to the Indian defence forces through their inspirational song and dance act.
Star India will encourage its viewers across the globe to lend their support and donate generously for the cause through several dedicated channels. These donation lines will be open from August 15 to September 7 and the entire funds collected through this period will be channelled to the two NGO partners. The use of funds will be overseen by a team of independent auditors.
Star India’s initiative is an extension of its philosophy to use television as a tool to create awareness for the larger good of the society. This belief is reflected in the network’s refreshing and inspiring content that instils a sense of hope in its viewers and persuades them to be the change they want to see around them.
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