Miles Technologies Creates Infographics That Drive Business Awareness

MOORESTOWN, N.J. - Aug. 22, 2013 - PRLog -- MOORESTOWN, NJ – Infographics are visual presentations of information that use the elements of design to display robust content. Leveraging its creative graphic design services, Miles Technologies produces vibrant, cohesive and memorable infographics that are custom designed to communicate messages, present trends, convey statistical data and promote product information for businesses and organizations.

“Today, with YouTube, Instagram and diverse, ever-emerging engagement opportunities, users are demanding more engaging content - infographics can be a strong tool in a company’s sales and marketing initiatives,” reports Carly Stunder, Director of Graphics & User Interface at Miles Technologies. “Infographics are fantastic tools that allow companies to present complex information, without overwhelming or confusing intended audiences.”

When conceptualizing an infographic, Stunder advises, companies should keep their creative direction simple, clean, concise and extremely clear. Miles Technologies routinely advises clients to ensure all information is well organized, maximizing the visual simplicity that makes infographics such powerful sales, marketing and promotional tools.

“An infographic can convey a message to a client or prospective client in one minute, making sales presentations more efficient and impactful,” Stunder explains. “Whether you love or hate them, infographics are one of the most effective ways to present a lot of information in an entertaining, concise and easily digestible way.”

Infact, businesses that use infographics can see up to a 12 percent growth in traffic, compared to those that do not. Currently, there are three styles of infographics: static, interactive and motion.

Static infographics are currently the most common type of infographic, featuring images, charts, graphics and other visual elements used to define and describe messages, products, services or other professional themes. There are six types of static infographics: Flowchart, Timeline, Versus, Data Vis, Visual Article and Photographic. “Static infographics are the most popular form of infographic utilized by businesses today,” Stunder reports. “Static infographics are interesting, concise and easily digestible way – it’s simply a much faster way for a business to get a message cross.”

Interactive infographics allow for more engagement with the viewer and for a more immersive experience, encouraging viewers to thoroughly review all elements of the infographic. Interactive infographics require programming, HTML5 and JavaScript, to create a viewing experience that is dynamic and personalized. “Interactive infographics are on the rise in today’s business community, but are not quite as prevalent as their static counterparts,” Stunder shares. “For a business looking to present a more dynamic impression, interactive presents a logical and creative alternative.”

Motion, or video, infographics are extremely captivating visuals and are currently the most complex infographic to design, featuring animated graphics, illustration, kinetic text and sometimes even voiceover soundtracks. Animated infographic videos are especially well-suited for explaining concepts, ideas, and technologies. Explanatory infographics, featuring videos, are emerging as a powerful communication tool for businesses and organizations. “Motion infographics are very engaging, but not always the most practical alternative for business purposes,” Stunder cautions. “Motion infographics have their place in creative environments. For today, motion infographics take a back seat to static infographics for business messaging and branding.”

Whether static, interactive or motion, there are tremendous options today in infographics designed to boost a company’s sales and marketing outreach, as Stunder reports. “Today’s infographics can be truly “make or break” sales tools, as well as exceptional communications tools for promoting overall company awareness and messaging,” says Stunder. “More and more businesses are leveraging infographics to share product and service information, industry trends and overall corporate positioning.”

To learn more about Miles Technologies infographic design services, including static and interactive infographics,  call 800-496-8001 or visit http://www.milestechnologies.com/WebDesign.

See Miles Technologies INFOGRAPHIC about INFOGRAPICS:
http://www.milestechnologies.com/whyuseinfographics.   

MILES TECHNOLOGIES
http://www.milestechnologies.com

Founded in 1997, Miles Technologies of Moorestown, NJ, provides Information Technology (IT), business software, web and graphic design and online marketing services to organizations of all sizes and from all industries. Today, Miles Technologies provides these cutting-edge technology services to more than 1,800 customers nationwide.

Contact Miles Technologies at (800) 496-8001 and visit Miles Technologies at http://www.milestechnologies.com. LIKE! Miles Technologies on Facebook and follow @milestech on Twitter for news, information and services impacting business technologies today.