Since its inception in CEO / Founder Greg Selkoe’s parents’ basement in 2000, Karmaloop.com has grown to be the largest streetwear e-retailer in the world. With headquarters in Boston and offices in New York City, Los Angeles, and Copenhagen, Karmaloop.com employs over 200 people across the globe and has a Rep Team of 160,000 customer evangelists in the United States alone. This team, rising up against cookie-cutter culture and promoting a unique and artistic lifestyle through fashion, helps to sell in over 45 companies the 500 brands Karmaloop carries including Obey, Jeffrey Campbell, Diamond Supply Co., LRG, 10 Deep, Crooks & Castles, Vans, Free People, UNIF, RVCA and more.
Over the years, Karmaloop.com has grown to encompass several other websites including KarmaloopTV, PLNDR, Miss KL, and Brick Harbor, all with a combined site traffic of 8 million monthly unique visitors. Acting as a hub for all of Karmaloop’s exclusive video content, KarmaloopTV has produced countless music videos for artists such as Diplo, Nicky Da B, Bad Rabbits, Clinton Sparks, Jadakiss, Freddie Gibbs, and Far East Movement. KarmaloopTV has also released interviews and behind-the-scenes pieces for artists and events such as A$AP Mob, Clipse, Kanye West, 2 Chainz, Drake, the Dickies House at SXSW, and the Verge Campus Tour featuring Kendrick Lamar, Steve Aoki, Bad Rabbits, 5 & a Dime, and Brek.One.
PLNDR, Karmaloop’s members-only flash sale site, hosts daily deals on hand-selected merchandise exclusive to their 3.5 million subscribers. Karmaloop’s ladies-only site, Miss KL, serves as a haven where the brand’s female demographic can shop, party and play with exclusive content including interviews, brand features, and lookbooks, and browse Karmaloop’s selection of ladies’ brands and product. Brick Harbor is the World’s Local Skate Shop run 100% by skaters themselves, showcasing footwear, hardware, and apparel from brands and skate shops around the globe. Additionally, Karmaloop boasts a tiered VIP Program, as well as, Monark, an exclusive membership program featuring special sales and product for Karmaloop’s elite customer base. On top of its growing retail and media presence, Karmaloop also works in the non-profit sector with Future Boston Alliance, an organization that advocates and supports the progressive and cultural growth of the city of Boston, along with numerous local, national, and international philanthropic and arts-related organizations including Youth Design, U.N.I.C.E.F., the American Repertory Theater, and countless more.
In the thirteen years since its’ founding, Karmaloop.com has sprouted from an idea, a dream, and a basement to a global retail and media juggernaut that is the go-to for all things streetwear and Verge Culture. In the years to come, Karmaloop seeks to continue its rapid growth and cultural presence in fashion, art, music, media, and more by leveraging top e-retail technology, premier customer service, curated exclusive content, and grassroots engagement with new and existing shoppers worldwide.
W O R K H O U S E