Newlyweds Need Cash – A New Wedding App Makes Asking for it Simple!

ORANGE COUNTY, Calif. - Aug. 21, 2013 - PRLog -- Santa Ana, CA 8/21/13 -- Mobile technology plays a massive role in the $78 billion wedding industry. According to a recent USA Today story, one in five couples now use smartphone apps to help plan and manage their big days. There are mobile app options for sharing wedding photos, gathering DIY inspiration, and suggesting travel accommodations with out-of-town attendees.  

But for Naomi Grange, one option was missing. While planning her wedding in 2010, the entrepreneurial real estate agent noticed that the biggest gap existing in wedding technology services was in gift giving utilities. There were apps that allowed guests to purchase china and silverware, but nothing that helped them give what today’s couples really need: cash. Because she and her groom had already established their own households, there was more than enough “stuff” between the two of them. But understandably, guests still wanted to contribute toward a gift for the couple. While pondering the dilemma, she said, “The idea for a mobile cash gift registry popped in my head.”

That registry is GIVEvolution, a revolutionary mobile app that lets wedding guests securely send cash gifts to couples via a simple smartphone transaction. This mobile cash gift registry is a better, re-imagined way to give and receive the gift all couples need. “With this app,” Grange said, “every gift is going to be the perfect gift.” From day one, the streamlined platform has received rave reviews from wedding guests. “We launched the beta at our wedding, and our guests loved it! With a few clicks, they were able to give the perfect gift – whenever, wherever. ”  

With GIVEvolution, couples download the free app, upload a photo of themselves, and compose a personal message that announces the wedding date. Below the message is an invitation to give cash toward a wedding gift. Similar in appearance to a “Save the Date” card, this interface is accessed when guests click the link, which arrives via email or text. “We know how time consuming and complicated gift registries can be, so we re-invented ours to make the process simple, fun and convenient,” Grange said. “Most importantly, the bride and groom decide when, where, and how they want to use the contributed gifts.” The app allows couples to allocate cash gifts to a honeymoon, kitchen necessities, furniture or anything they need.  

“It’s perfect for the couple, but it’s also perfect for the guests,” she said. “It’s really saving everybody time, because when guests are ready to give a gift, they can do it without having to go anywhere.” Guests do not need to install the app in order to give a gift; they simply click the link and follow the prompts to send money securely through the online portal.

GIVEvolution also helps a bride manage the guest list and communicate with guests. She can sort groups of attendees into categories: all guests, wedding party, family, co-workers, out-of-town guests and more. Whether she wants to remind bridesmaids of a 3:00 fitting or update all guests about the date and time of the wedding, she can send an email or text to those groups through the GIVEvolution app. “The wedding professionals love it,” Grange said. “They’re telling brides, ‘This is the must-have wedding app for today’s bride’ – and it really is.” To learn more, visit www.GIVEvolution.com.

Contact:

Naomi Grange, GIVEvolution
Phone: (714) 931-6089
Email: naomi@GIVEvolution.com