Marketing Director Rachael Simpson describes why she believes the current climate should give other small businesses the opportunity to thrive:
“Instead of dwelling on the negative headlines, we've focused on how the current situation can actually help small businesses.
The talent pool is massive.
We've seen many graduates, and applicants with a wealth of experience apply for our roles. It really is an employers market, meaning that you can use this opportunity to hire the best people.
The community is growing
One of the reasons our VoIP service is growing is that an increasing number of people are deciding to start a business. There are plenty of communities on and off line, offering support, advice and experience sharing. As technology improves, it's making it easier for people to market their businesses and turn a home-based business into an enterprise.
Business are getting better
Finding new customers is much harder for us than keeping existing ones, which is why a big focus for us is customer satisfaction. We actively encourage our customers to review us, and each suggestion is discussed at Director level. In a tough environment, the recent social media revolution is a great tool to find ways to improve and be better than your competitors.
These are just a few of the factors which have contributed to our success, and I'm sure other businesses could tell you more.”
It's positive news at a time when banks are tightening their purse strings. 99% of businesses in the UK are classed as an SME, so this sector is critical to the UK's economic recovery.
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