Ultriva therefore recommends multi-tier touch points with each loop interacting with the immediate preceding customer. If there is a distribution channel, the plant should interface with central DC whereas central DC will interface with regional DCs while regional DCs will interface with retail outlets.
There are advantages of this kind of relationship management including a granular level of consumption patterns instead of a consolidated demand which can hide individual nuances can have a direct impact on customer relationship management.
Tara Duggan of Demand Media recently reported in the Houston Chronicle, “By coordinating the flow of work from vendors to manufacturers and then from distributors to retailers, effective supply management techniques reduce inventory and ensure product availability when required. Customer relationship management programs are used to ensure parts and service get to customers when needed after sales are completed by automating business processes used for sales, service and support. Integrate supply chain management and customer relationship management functions to maximize operations.”
Better customer relationship management is improved when the demand response time is considerably reduced and can lead to improved service levels. In fact there is often a direct correlation to proximity (shorter lead time), which translates to a more consistent demand pattern.
To read the entire blog click to link: http://web.ultriva.com/